Apple TV 4K review: Stunning, but strictly for Apple fans

      Sleek and expensive, the Apple TV 4K will still delight the Apple faithful By Caleb Denison and Simon Cohen October 28, 2020 3:35PM PST Apple TV 4K review: Stunning, but strictly for Apple fans Score Details “The Apple TV 4K is a boon to Apple power users (but anyone else is better off with a Roku Ultra).” Extremely intuitive interface Siri search/control is vastly improved Powerful graphics and processing Beautiful 4K HDR picture Slightly dim SDR content in some cases No longer the only way to do AirPlay Expensive compared to competition MSRP $179.00 Apple debuted the Apple TV 4K in 2017, and despite ongoing software updates that keep it a streaming force to be reckoned with, the hardware has remained the same, and so has its price. For the first year or so following its launch, Apple could justify the $179 starting price for the 32GB model (the 64GB model costs $199), after all, it was one of the few streaming devices on the market that supported 4K, Dolby Vision, and Dolby Atmos. But it’s now 2020 and Apple’s competitors have not been standing still. Roku updated its flagship $100 Ultra, Amazon launched and continues to update its $120 Fire TV Cube, Nvidia up its game on the $150 Shield TV, and Google officially entered the remote-based media streamer category with the incredibly affordable $50 Chromecast with Google TV.